Cookie Policy
Last updated: February 21, 2026
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you interact with the site. We also use similar technologies such as local storage and tracking pixels.
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential: Required for the site to function (e.g., theme preference, cookie consent status). These do not require consent.
- Analytics: Help us understand how visitors use our site so we can improve it. These are only activated when you give consent.
3. Analytics Cookies and Technologies
The following analytics tools are activated only after you accept cookies via our consent banner:
| Tool | Purpose | Data Collected |
|---|---|---|
| Mixpanel | Product analytics: tracks page views, clicks, form interactions, scroll depth, and navigation patterns | Page URLs, click events, scroll position, browser info, device type, referrer |
| Google Analytics | Website traffic analysis and audience insights | Page views, session duration, bounce rate, traffic source, device and browser info |
| Google Tag Manager | Manages deployment of analytics and marketing tags | Triggers tag loading; does not collect data directly |
| Hotjar | Behavior analytics via heatmaps and session recordings | Mouse movements, clicks, scroll behavior, page interactions, device info |
4. Essential Storage
The following storage is used regardless of your cookie preference, as it is necessary for the site to function:
| Key | Purpose | Storage |
|---|---|---|
| theme | Stores your light/dark theme preference | localStorage |
| lb_cookie_consent | Records whether you accepted or declined analytics cookies | localStorage |
5. Managing Your Preferences
- Cookie banner: When you first visit our site, a banner lets you accept or decline analytics cookies. Your choice is saved in local storage.
- Clearing consent: To change your preference, clear your browser's local storage for lushbinary.com and refresh the page. The consent banner will reappear.
- Browser settings: Most browsers let you block or delete cookies. Refer to your browser's help documentation for instructions.
6. More Information
For more details on how we handle your data, see our Privacy Policy. If you have questions, contact us at connect@lushbinary.com.